1. Start by calling out exactly who your offer is for, number 1 thing on the page. It doesn’t have to be a huge text size, but it needs to be there, some examples:

• Attention: Sydney Home Owners who want a solar power system
• Are you thinking of investing in a property?
• Want to bake and earn money while you do it?
• Sick of marketing companies making promises they never keep?

2. Large Strong Clear Headline Your headline should grab attention and show visitors what they’ll gain. Make it short, benefit-focused, and irresistible.

3. Eye-Catching Visuals Images or short videos help people connect with your message faster. Make sure they match the tone of your offer. It also breaks up too much reading of text.

4. Add an Engaging Subheading Think of this as a supporting act. It should explain a bit more about the offer and reinforce why it’s worth their time.

5. Buttons to take action throughout the page If people only skim the page, you want them to have multiple opportunities to take action.

6. Highlight Benefits Over Features People care more about how your offer helps them than the nitty-gritty details. Use bullet points to list out clear benefits—think “you’ll save time” or “boost sales.”

7. Call out the pain points, or problems your product/service solves This helps the visitor know the product is suited to them.

8. Include Social Proof Show off testimonials, star ratings, or quick quotes from happy users. This builds trust and makes your offer more convincing. This is huge, collect these from day 1 in your business.

9. Keep the Form Simple If you’re collecting info, ask only for what’s necessary. Fewer fields = higher conversions.

10. End with a Strong Call-to-Action (CTA) Make it pop! “Get Started Now,” “Download Your Free Guide,” or “Join the Course”—whatever it is, make sure it’s clear and action-oriented.